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Muhammad Naparin, Creator and Prof. Dr. Sri Wahyuni Astuti, SE., MS, Promotor 1 and Drs. Sri Gunawan, M.Com, DBA, Promotor 2 (2017) PENGARUH MARKET ORIENTATION (MO), MARKET KNOWLEDGE COMPETENCE (MKC) TERHADAP STRATEGI ADAPTASI PRODUK DAN KINERJA PEMASARAN EKSPOR. Doctoral thesis, Universitas Airlangga Surabaya.